Ebay Tip Number 51

51. Increase bids by making your auctions readable

Use a short opening paragraph that promises something - and then deliver on the promise. Describe the product - but also write about its benefits and/or how it is used. If you have personally used the product, describe your experience.

Short sentences are more readable than long ones. If you write a long sentence, follow it with a short one. Keep your paragraphs to less than 3 or 4 lines. Boldface important words or phrases. Include attention-getters: questions, news items, a guarantee or a promise. Ask for the bid at the end of the description. Use active verbs and enthusiastic language.