56. Build
a mailing list of your customers
If you
followed my advice to specialize, then you will be building a base of customers
who buy your type or category of product. Once someone bids on your auction, or
sends you an email with a question, then you - not eBay, own that email address
and you can communicate with that person in the future.
Whenever
you are launching an auction, send your existing customers an email letting
them know. (Not every little auction - but for special hard to find items). Because
someone actually purchased something from you, you now own that customer so it
is not against eBay's regulations to market to them directly through email or from
your web site.
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