Ebay Tip Number 76

More on writing power auction titles (headlines)

This subject, and the next item, is so important, I wanted to give you some further tips and strategies to work with. The auction title is your headline. Newspapers and magazines use headlines to attract readers to the story. Advertisers use headlines to pull readers into the sales copy. Remember your headline and your auction description is your front-line salesperson.

Sixty-five percent of eBay bidders find an item by searching. Make sure the item you are selling is described in the headline using a term someone would search for. Be sure to spell the name correctly.

    * Use "Power Words" in your head line (see the article below)

    * Use all capital letters in your headline to make it stand out

    * Use the Bold Face and Highlight option if your price-point can afford the extra fee

    * Use tildes "~ " to set off your headline. (Caution: Make sure there is space between your tilde ~ and any searchable word or eBay's search engine may not recognize it)

    * Avoid goofy characters such as "L@@K," "MUST C" and SAVE $$$$$$

    * If you are not using a reserve price, say so with "No Reserve" or "NR"

Most of all, be sure your headline is credible and accurately describes what you are offering.