eBay, The Company

In 1997, eBay got venture funding and officially changes its company name to eBay. It's defining moment came on June 10, 1999, when a 22-hour crash turned an otherwise worst moment for the company into an incident that won millions of user's deeper trust for the company. During the 22-hour crash that day, upon management directive some 400 employees of eBay went out of their way to call sellers to apologize for the temporary glitch. Ebay's unanticipated action won a lot of admiration from eBay users around the world.