Ebay Tip Number 14

14. Set up an eBay Store

eBay Store listing fees are very low (much lower than auctions). This is a great place to park merchandise between auctions, to clear out slow moving merchandise, and a place you can promote in your emails, and with various web site promotion techniques. Place a clickable link in your auction item descriptions that invite people to view your store.

I often run promotions where I tell people if they visit my store and buy two items I will give them free shipping. Also, eBay indexes your store listings to search engines such as Froogle. If someone comes to your store from off of eBay (such as from a Google search) and buys something from you, then eBay credits you 75% of the final value fee.