23. How to keep your customers happy and generate lots of positive feedback
Customers want three things: instant gratification, clear, fast communications and to get what they were promised.
* Use PayPal to get payment quickly and then ship quickly.
* Answer emails immediately
* Reveal any flaws or shortcomings your item has
* Never over-promise or over describe an item
* Package your items carefully and professionally
* If you can, toss in something for free (I recently bought a collectible beer mug and the seller included a few free beer coasters.)
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